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Stan Cassidy Foundation Recieves $20,000 from President's Choice Children's Charity

Donation supports the Charity's vision of improving the lives of children across Canada
Fredericton, December 1, 2011 - President's Choice® Children's Charity is pleased to announce a $20,000 donation to the Stan Cassidy Foundation. These funds will be used to launch the Foundation's "Bikes 'n' Trikes for Kids 'n' Tykes" program, providing adapted bicycles and tricycles to the Stan Cassidy Centre's paediatric patients as an integral part of their ongoing rehabilitation program.

"President's Choice ® Children's Charity has been delighted to assist children and families in the Atlantic region through individual grants since 2004," said Peggy Hornell, Senior Director, President's Choice® Children's Charity. "With the current donation to the Stan Cassidy Foundation, we hope to reach many more children from New Brunswick and across the Maritimes, with the aim of providing these young people with a renewed sense of dignity and independence in their daily lives."

"The Stan Cassidy Foundation shares a common goal with President's Choice®Children's Charity in working to remove obstacles that make everyday living difficult for children of varying abilities," said Alissa Lee, Executive Director, Stan Cassidy Foundation. "We greatly appreciate the Charity's generous support as an important step in meeting this goal."

President's Choice®Children's Charity is dedicated to helping children who are physically or developmentally challenged. Families can receive individual grants of up to $20,000 to assist with the costs of equipment, home accessibility, respite care, developmental and physical therapy and accessible vehicles. Families who are interested in receiving direct financial assistance can learn more at In 2010, the Charity granted more than $10 million to more than 1,900 families with children with disabilities across Canada.President's Choice®Children's Charity is also the national premier sponsor of Breakfast for Learning, another important part of the Charity's vision of improving the lives of children across Canada.

Loblaw is committed to being active in communities at the local, regional and national levels and the Company views this as an integral component to the success of its business. A commitment to Make a Positive Difference in Our Communities is one of five Loblaw corporate social responsibility principles that shape Loblaw's approach to business. The other social responsibility principles include Respect the Environment, Source with Integrity, Reflect our Nation's Diversity and Be a Great Place to Work.

About President's Choice®Children's Charity President's Choice® Children's Charity is committed to helping kids live life well across Canada, with a focus on children with disabilities and childhood nutrition. The Charity supports children with disabilities directly through financial grants and as the National Premier Sponsor of Breakfast for Learning shares a vision dedicated to improving the lives of children. The cost of administration and operations of the Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated goes directly to helping kids and their families. The Charity offers funding across Canada and dollars are granted in the region in which they are raised. Since 1989, the Charity has awarded more than $58.6 million, reaching more than 8,400 families.

For more information on the President's Choice®Children's Charity or to donate online, visit

About the Stan Cassidy Foundation and the Stan Cassidy Centre for Rehabilitation The Stan Cassidy Foundation is a registered charity that provides funds and resources to the Stan Cassidy Centre for Rehabilitation and its staff. The foundation's focus is on patient care through direct patient support, and by enhancing the facility and rehabilitation services. Its success is based on partnerships with individuals, corporations, community groups, foundations and government agencies to create solutions that help people recover from illness, overcome obstacles, and adapt to changed circumstances.

Since its establishment, originally as the Forest Hill Rehabilitation Centre Inc., over 50 years ago, the foundation has been largely volunteer-run and has raised millions of dollars, funding building and equipment campaigns and directly benefitting the day-to-day lives of Stan Cassidy patients.

The Stan Cassidy Centre for Rehabilitation is a recognized North American leader in neurological rehabilitation. The centre provides bilingual care through inpatient, outpatient and outreach services. Clients of all ages from New Brunswick and PEI and complex paediatric clients from Nova Scotia benefit from the centre's services.

The Stan Cassidy Centre provides treatment for complex autism spectrum disorder, spinal cord injury, complex stroke, acquired brain injury, and various neurological diseases such as muscular dystrophy, cerebral palsy and spina bifida. The interdisciplinary team approach at the Stan Cassidy Centre ensures that all aspects of a patient's needs are addressed. Medical and therapeutic disciplines collaborate daily to provide client- and family-centred treatment programs. Specialized devices are constantly being designed and manufactured on-site to meet individual patient's needs.

The Centre is home to the only paediatric rehabilitation wing in the Maritimes.

About Loblaw Companies Limited Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada.

With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 136,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh®brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.


For more information contact:

Alissa Lee
Executive Director
Stan Cassidy Foundation
Phone: 506-443-2151

Margaret Poole
Poole Communications (for
President's Choice® Children's Charity)
Phone: 902-443-1410

Loblaw Public Relations Department
Phone: 905-459-2500

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