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Social Media Policy

1. The Communications and Community Relations department is responsible for the development and approval of all corporate (Horizon Health Network) social media sites.

2. Standalone, business-related social media sites are not permitted without consultation with Communications and Community Relations department and the approval of the appropriate vice-president.

3. Employees/non-employee personnel who access social media for personal or business purposes are required to follow all applicable Horizon Health Network (Horizon) policies and guidelines including, but not limited to, workplace conduct, privacy and confidentiality, consent, communications, code of conduct and discrimination/harassment, appropriate use of wireless communication devices.

4. Employees/non-employee personnel do not release, post or share through social media confidential information related to Horizon, the persons who work and learn at Horizon, patients and families, or any community partners. This includes the names or personal information of co-workers, managers or supervisors, as well as discussion of incidents that have occurred in the workplace and that are not generally known outside of the workplace.

5. Employees/non-employee personnel will obtain consent before posting on social media (corporate or personal) photos or video recordings of patients for the purposes of medical education and/or research, even when the patient cannot be readily identified.

6. Employees/non-employee personnel do not disclose personal, confidential or internal information about staff, patients or the organization, obtained as part of the employment relationship Confidential Information Sharing.

7. Employees/non-employee personnel do not represent their personal account as a Horizon account or as a Horizon affiliate, or represent themselves in any way as speaking on behalf of Horizon Health Network.

8. Personal social media accounts do not include Horizon's name or logo as part of the account name, title, handle or URL.

9. Horizon monitors, accesses and responds to the impact of social media usage on its information management systems, and monitors system capacity to ensure patient care is unimpeded and protected at all times.

10. Horizon performs operations as required by law for maintenance, compliance and investigation of incidents, which may involve a person's use of social media sites.

11. Deliberate violations or more serious breaches of this policy may result in disciplinary action up to and including termination of employment and/or affiliation with Horizon.

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