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New awareness campaign helps reduce childhood obesity

(Miramichi) October 3, 2016 - A new initiative to help reduce childhood obesity and raise healthy children is about to launch in Northumberland County. The 5-2-1-0 A Way of Life initiative is planned for Tuesday, October 4 at 1 p.m. at the Natoaganeg School, 11 Riverview Road East, Eel Ground.   

Health advice can be confusing and at times overwhelming. The 5-2-1-0 slogan simplifies this information into four simple messages: 

  • Enjoy - 5 or more fruits and vegetables per day

  • Power down - No more than 2 hours of screen time each day

  • Move more - At least 1 hour of physical activity everyday

  • Drink more water - 0 sugar added beverages

The committee leading this initiative was created in the fall of 2015 after a research project by the Université de Moncton and Miramichi Public Health indicated high rates of obesity for babies and toddlers. The committee then decided to adopt the 5-2-1-0 message used by many U.S. states and the province of British Columbia as a way to build healthy communities.   

Everyone has a role to play in promoting and supporting healthy lifestyle, as well as joining forces to create workplaces, schools, daycares and communities where it is easy make healthy choices.


For more information contact:

Stephanie Neilson-Levesque
Senior Media Relations Advisor

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